By Grant Kai-Fong
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September 11, 2016
Most of you would have heard about the gaming sensation that is Pokémon GO. This augmented reality app has seen unimaginable growth since it was launched in July 2016. Pokémon GO is a location-based augmented reality game that mixes the real world with the fictional Pokémon universe. Players use a mobile device's GPS system to walk around in the real world to find new Pokémon in the virtual world on the mobile device's app. Players use their phone camera to survey the surroundings, find the wild creatures, and then flick Poké Balls in gameplay until the creatures are hit. Whether you are unashamedly addicted to Pokémon GO or you are in the other camp and frightfully concerned about the mental state of its players, there are some important lessons for business that we can take away from the recent phenomenon.